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KMID : 0665420150300060804
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Korean Journal of Food Culture
2015 Volume.30 No. 6 p.804 ~ p.812
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The Effect on Behavior of Instant Rice Selected Attributes According to Food Lifestyle
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Youn In-Ja
Myeong So-Hyeong
Yoon Deok-Ihn
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Abstract
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A Study of Instant rice selected attributes of instant rice, the decrease in rice consumption is in fact been hailed as a stock
and based on dietary lifestyle through prior research, attempting to validate whether the behavior between the related
implications. The instant rice revitalization plan of conducting were developed further, consumers want instant rice and at
the same time. Confirmed based on the selected attributes of instant rice according to consumer dietary lifestyle through this research to know could have instant rice selection attributes affect the degree of the action. Compare the differences of
regional instant rice selected attributes gradually increasing area for future research, instant rice consumers surveyed Seoul, Gyeonggi-do area only residing in the limitations of this study, which, because you are studying in different regions.
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KEYWORD
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Food lifestyle, selected attributes, instant rice selected attributes, behavior
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